This book is a very good book for those who want to get their present business or a future business on to the web. He explains how to appeal to the “crowd”. If you can achieve this then you will have a successful business. He even explains how to get the funding to start up the business online, such as lenders to go to and what to do to get them to invest. The book is a fairly easy read; there are chapter summaries at the end that help with recap, or quick referencing. Goosen has a lot of experience in this field, so you know you are getting accurate and good advice. He has helped many get their businesses started on line. He has really good examples in the book of actual companies, and they have used the concepts in the book, and how it helped them. If you are looking to start a business online, or just a business, but also having a website, through which you use e-commerce, I would highly suggest this book.
Definitely the user’s guide to starting a business online!