Tuesday, December 9, 2008

How to Make Money with MySpace

How to Make Money with Myspace accurately describes the process of setting up a Myspace account, and then how to manipulate it in order to market your current business. From first glance, this book looks very appealing to those that are like myself, who are on Myspace a great deal of time. Myspace has become a networking website in which you can find old classmates, friends, and network with people who share similar interests as yourself. Myspace has also become a place in which many businesses promote their services and products that they sell. Notice how I used the word “promote” because it is illegal under Myspace rules to physically sell any services or products on the website unless in the specified categories. So as a small business owner like myself, this book caught my eye for the fact that I figured it would teach me how to promote my small business through Myspace and enable me to become more profitable not only here in Colorado, but around the world.

Personally, I see this book as being more of an informative, instructional, and step-by-step type of book. It’s informative for the fact that it informs the reader on how to create his or her own personal Myspace. It’s an instructional and an step-by-step book in the sense that it goes from telling you how to register yourself for a Myspace account, to teaching you how to add music, videos, and advertisements to your Myspace. It goes as far as telling you how to choose who to add as your friends and who to ignore, and how to promote your business in a number of different ways through Myspace. Similar books to this book by Prince include, How to Make Money using Facebook, How to Make Money with your Blog, and Myspace Marketing. I feel these are all similar to this book for the fact that they are all beginners books in making money by marketing your business through internet networking websites. But as far as competitive books, I did not come across any who directly impose a threat to Prince’s book because his is really the only book who goes step-by-step in how to create your own and market your own Myspace page.

This book overall is a great source if you are new to the Myspace community. Prince starts the book off with introducing the aspect of why it is important to market your business on Myspace. The first half of the book goes through how marketing on Myspace can improve the success of your business, but at the same time, it can destroy your businesses reputation if marketed wrongly. Prince goes into great detail about the biggest importance of creating a Myspace page, and that is making sure that your home page is not too cluttered and not too flashy. He explains that with making your home page too cluttered, it will take longer to download on most computers and rule of thumb is, if it takes longer than fifteen seconds to upload most lookers will just pass your page. The other rule of thumb is that if your home page is too flashy, it can detour lookers because the bright colors can “burn” one’s eyes. Both aspects are important in keeping visitors plentiful and making sure that they return more than just once.

After his discussion on the importance of your home page, Prince goes into detail over the next few chapters on how to customize your page to your liking. It’s important to be yourself, after all, that’s the main point of Myspace. But being too much of yourself can hurt your page and the marketing of your business. So Prince puts a limit on how much you should personalize your page and describes how to make your page appeal to the average Myspace user. If you’re already a Myspace user, these chapters are virtually useless but again, I feel like this book was meant for beginners. The remaining half of the book goes into detail on how to select your friends and begin the marketing of your business through Myspace. Prince tells that by choosing the wrong “type of friends” can actually hurt the marketing of your business. Though it is wrong to discriminate based off of one’s looks, personality, and their own Myspace page, he says it’s imperative because the wrong friends can attract the wrong crowd, as well as detour the right crowd. I believe Prince wrote this book to inform beginners how to create their own Myspace and how to successfully market their already formed business on Myspace. Again, this book definitely gives off the vibe that it was written for beginners and not for experienced users, and definitely for those who already have a business intact, not someone who is in the works of creating a business.

The biggest weakness of this book in my opinion was non-the-less, the title. It fooled someone like myself who was looking for a book on how to effectively promote their small or large business on Myspace. Rather, it was a book intended for Myspace beginners and how to effectively customize your own page to your own liking. Other than the misleading title, I felt the book was overall still a well written book. The pros definitely out weight the cons of this book. From a beginners mindset, the book was very informative on how to create your own Myspace page. It was very instructful on how to customize your page to your own liking, to your businesses liking, and how to customize it around promoting your business. Finally, it promotes the usage of marketing your business through the internet which ultimately, can help your business grow.

Finally, I would definitely recommend this book to others. But before recommending it, I would definitely make it a point that they knew that it’s a book for beginners and not novice users of Myspace. The book is very informative in how to create your own Myspace page, how to customize it around your own personal likings and your businesses needs, and finally how to promote your business online. However, if the person I was recommending this book to was a novice with the internet, especially Myspace, I would not recommend this book. If I had to grade it, five stars being the best it could receive, I would rate this book at only two stars.

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