Thursday, October 30, 2008

Online Ace

The reason I chose this book was because I wanted to know why so many people I talk to lose so much money gambling online. I have played online poker for a long time and always lose my money. I wanted to find a book that would explain why this keeps happening. 

This book gives a lot of good stratigies on how to win a lot of money, but the biggest point it made was to have a lot of bank roll to gamble if you expect to win a lot of money. Putting $20 dollars into your account will not win you to much money.

I would reccomend this book if you are a huge online poker fan, this book is not for people who do not want invest a lot of time and money into online poker. It was an intresting read, with a lot of good information.  If you are serious about online poker, pick up this book.

The Unofficial Guide to Starting a Business Online

I chose this book due to a personal desire and interest in running my own online business someday.  I created my first web page when I was in the 8th grade, so the interest has grown from there.  I hoped to gain some basic knowledge and really an outline of each step in creating an online business.  This book did a great job of giving unbiased information for both the beginner and the tenured business owner.  With that said, the book is basically broken down just like that.  The book starts out with the basics for the beginner and then transitions into the more advanced and tenured sections.  This book is a simple and easy read with nothing difficult or technical at all.  I really liked that in this book there are checklist given in a number of sections to allow you to stay up to date with your progress on creating your new online business.  The only weakness of this book is that it could include a bit more info for the advanced/tenured online business owner.  On a scale of 1-10 I would give this book a 9, just because I don't like to read books because they put me to sleep and this one didn't do that.  

Macromedia Flash Professional 8

As a college senior, majoring in business, I, probably like many of you, would like to start my own business sometime after graduation. Through all my classes and general ‘on the job’ knowledge I have learned that a well put together website can be a great marketing tool; a tool that can reach everyone. I have also learned that most new websites incorporate some type of Flash effects.
Knowing all of this, I chose a book that would teach me basic Flash techniques needed to create an attractive website. Macromedia Flash Professional 8 - Hands On Training by James Gonzalez turned out to be a very effect tutorial based book that is very easy to follow for the beginning Flash user.
I would recommend the book to someone who has no prior Flash knowledge, but not to anyone who knows general Flash techniques as the book may seem redundant.

The Long Tail by Chris Anderson

I’ve heard about this book for years. As a listener of countless podcasts, a subscriber of Wired Magazine—and with a job in marketing—the idea of “the long tail” has been drilled into me as a cornerstone concept for making the most of new media.

Yet I knew after reading Chris Anderson’s recent cover story on “Free!” (the basis for his next book coming in 2009) that I was missing out by not having read the book. This is a rich concept, and I wanted to fully understand how it affects all industry sectors today… and perhaps use the concept to sharpen an eventual business plan I intend to draft.

The Long Tail is about several interconnected subjects: marketing, product distribution, new media, the entertainment industry, and network economics. The book’s sub-title—“Why the future of business is selling less of more”—encapsulates the basic concept well.

It was written to inform media and business professionals of an overarching trend that affects fundamental aspects of what goods to produce, how to distribute such goods, and how to achieve success in fast-changing markets.

The primary value delivered by The Long Tail is an entirely new conceptualization of how markets have changed due to three combining forces: the democratization of production means, the democratization of distribution means, and the new connections between supply and demand.

Anderson knocks down many conventional business principles, such as the 80/20 rule, as he provides a picture of how audience participation has forever changed how people buy and sell. In the online world alone, The Long Tail give specific advice for five categories of businesses:
  • physical goods retailers
  • digital goods retailers
  • advertising/services
  • information aggregators
  • user-created communities

  • The Long Tail stands up very well to its competition. Perhaps its greatest “competitors” would be various business blogs and websites that contain some of the same information. Yet in book form, The Long Tail reveals a true intellectual and informational depth.

    Similar authors, such as Seth Godin, tend to be more philosophical and not rely as much on hard data. I appreciate that Chris Anderson does the necessary research, including source notes and an index, to present this revolutionary concept. I would highly recommend that every business, media and communications student read The Long Tail.

    Investing Online for Dummies

    Investing Online for Dummies

    There are many reasons to invest online; it saves you money from expensive commission costs, as well as gives you more financial flexibility. However, online investing comes at a cost which is a higher level of difficulty and risk. Author Matt Krantz, takes you through a step by step guide which aims at making you the successful individual investor.

    There are many tools that investing online presents; you are connected to powerful resources such as financial websites, you can see continuously updated, interactive graphs, and you have software available at your fingertips such as Microsoft’s Excel and Money, as well Quicken applications.

    Krantz does a good job letting you know the many opportunities of investing online as he walks you through several financial instruments. He covers debt and equity securities which include stocks, bonds, money markets, and mutual funds. He also helps you with concepts like options trading, currency trading, and asset allocation

    Instead of focusing and going into a lot of detail on any particular subject, Krantz is vague and gives you basic information and references to websites to learn more. If you are looking to learn a great deal about any one of these instruments, this is not the book for you. However, if you want a general overview of the whole market, you will probably find value in this how to guide. Overall, I recommend this book because it gives you websites with intangible info, and it explains a new concept of investing which breaks away from the traditional form with a stock broker.

    Strategies and Tools for Corporate Blogging

    The book highlights (mainly) the need and key to successful blogger relations as it relates to corporate and customer interaction. It is an ideal supplement for an individual or team who is trying to implement a new corporate blogging tactic to their website or are struggling with readership or generating the right content from their blog. Although not a beginners book to blogging strategies, it highlights the need to transition to social media and how to best conduct dialogue throughout the process. Cass does a number of case studies to show why or why not a corporation might blog, and the struggles they have faced in doing so. He also gives insight on the customer's perspective and the future of social media. Altogether, the book should not be used as a start up guide for implementing a new corporate blog but should be consulted as a reference toward improving blogging relationships and following online guidelines set by the consumer.

    Monday, October 27, 2008

    Exploring Web Design

    About the Book

    Exploring Web Design is a book that covers various aspects of web-design and the web-design industry. The authors appear sufficiently qualified to cover the material presented in the book. The book covers the following areas of website design:
    • Introduction to Web Design
    • Website Layouts
    • Typography
    • Color Theory
    • Designing websites for accessibility by people with disabilities
    • Developing a career as website designer
    • Multimedia and Web Design Technologies

    The primary format of how the book is setup is that it presents a concept, provides an example and moves onto the next concept. The book's content is short, concise, and to the point.

    My Review

    Some of the strengths of this book are that it is simple/easy to remember and teaches the process of designing a website rather than focusing on how to do specific designs for specific situations. Some of the weaknesses of this book are that some of the technology referred to in the book is already outdated and there are some problems where black and white examples should have been in color.

    Overall I think that this is a good book for those who are looking to get a quick understandind of the fundamental concepts and principles of web design. Personally I learned more about some of the important aspects of web design as a result of reading this book.

    - Bill Ebersohl

    Internet Riches

    Today’s business world is such an exciting one, in which technological advance has almost revolutionized the way in which we conduct it. Not only has the internet been the number one reason for this revolution, it has allowed for people to create or expand business operations in ways they had never dreamed of. It is very ironic, as well, that in the past month or so, with the economic downturn, e-business has become much more attractive. The fact is, that if an entrepreneur wanted to receive a loan to bring a business idea to life, today’s market would present very high obstacles. The book Internet Riches touches the very foundation of small business creation on the web, which may be the only opportunity for aspiring capitalists in today’s fierce business environment. This book takes the technological novice through the entire process of formulating, launching, and maintaining an e-business. Never before have I read a “how to” book like this one, that presents e-business in an easy to understand way. I personally chose this book to further my knowledge on the art of e-business creation. However, I found this book to be much more. The book is very inspiring due to the fact that it does not just present theory to the reader, but also involves countless examples and interviews with regular people that have accomplished their dreams through e-business, and how.

    Thursday, October 23, 2008

    Creating a Web Site with Flash CS3 Pro-Visual QickProject

    Jody Severance
    MKTG 470 – e-Commerce Book Review
    October 23, 2008
    UCCS – Professor Tom Gruen

    Author David Morris wrote this beginner “How-To” type book (2007) as an alternative to a massive technical manual that shows every possible function of the Flash CS3 Pro software. The format of this book is a step-by-step project that visually guides users to create a striking and impressive web site using the Flash software from Adobe. The author provides an example case, a home-based florist business, and a companion web site from which to download the files to create the case web site. Morris uses simple and clear instructions with pictures of real dialog boxes, and then guides the user to apply these processes to create a working web site and learn many of the needed techniques in Flash-based web site design.

    I selected this book because I am interested in web site design at the beginner level. I want to market myself to potential employers and my husband’s small business.

    Morris has been a graphic artist and web site designer for fifteen years. Since he was a product manager for several Adobe products, Fireworks and FreeHand, which are used extensively in web site design, he is familiar with the broad power and depth of the Adobe products. Yet, Morris writes this book for a beginner user who is attracted to starting with a simple project that can produce a simple web site by following a step-by-step process.

    The primary value of the book is the set of illustrations which directly relate to the case project. I realize that this type of book is aimed at my learning style: to first see, and then do. It is a tangible length of 148 pages, and it can result in launching an actual web site. Other strong aspects of the book include a companion web site with updated material and corrections to the text. Also, the author covers most of the seven C’s, which refer to the quality of the user interface with a web site. Morris illustrates how to incorporate: context, content, customization, communication, and connection.

    On the downside, the case exercise requires users to have Flash CS3 Professional software, which I do not have on my home computer. In fact, in the introduction that I read before I bought the book, there is a quote that states, “…on the companion web site…you’ll find all of the files you need to complete the project in this book.” Additionally, only five of the seven C’s mentioned earlier were featured. There are no instructions on how to include “community” or activate a blog, nor “commerce” by including the instructions for safe commercial transactions. To be fair, these web site characteristics are very complex, and again, this is a beginner web site design book.

    In the end, I do recommend this book as a beginner project to design a web site with Adobe Flash, and I do intend to use the book to create my own web site.

    Tuesday, October 14, 2008

    Purpose of this blog

    The "Undergraduate Students Favorite e-commerce Books" will present a collection of reviews of books that were selected by each student as part of a course requirement for Marketing 470, e-commerce, in the College of Business at the University of Colorado at Colorado Springs.

    For this assignment, each student selected a book of her or his own choosing with the following restrictions:
    1) the book must fit the course objectives (i.e., be directly related to some aspect of e-commerce)
    2) the book must have a 2006 or later copyright (there are some e-commerce classics, but the field changes so quickly, that students need to be reading current material)
    3) no two students can read the same book. So it's first-come, first served, or you snooze, you lose.

    In addition to reading the book, students must prepare a 2-3 page written review, and an 8 minute in class presentation. The blog postings are a condensation of the information the students put in their written reviews and presentations.

    The blog will have, at mimimum, a set of reviews of 25 books related to e-commerce, a set that reflects what interests a group of undergraduate students in Colorado.

    If you have come to the site and are not part of the class, feel free to make comments to the postings. I hope you find it helpful.
    -e-commerce prof