Review:
The book highlights (mainly) the need and key to successful blogger relations as it relates to corporate and customer interaction. It is an ideal supplement for an individual or team who is trying to implement a new corporate blogging tactic to their website or are struggling with readership or generating the right content from their blog. Although not a beginners book to blogging strategies, it highlights the need to transition to social media and how to best conduct dialogue throughout the process. Cass does a number of case studies to show why or why not a corporation might blog, and the struggles they have faced in doing so. He also gives insight on the customer's perspective and the future of social media. Altogether, the book should not be used as a start up guide for implementing a new corporate blog but should be consulted as a reference toward improving blogging relationships and following online guidelines set by the consumer.
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