Tuesday, November 4, 2008

The Google Story

Lisa Neal
"The Google Story"
by: David Vise & Mark Malseed

Overview:
The book “The Google Story,” written by David Vise and co-authored by Mark Malseed, is a in depth account of how the massive Google company leads the way in the search engine business, got its start in a rented garage in Silicon Valley. The book gives detailed accounts of every process Google went through to be the major success they are today, all the way from Stanford University were the two Google inventors Larry Page and Sergey Brin first met. I choose this book in order to understand how this company outperformed similar companies and overcame many obstacles to obviously become a very wealthy and unique business. I wanted to see the process that came about in order to produce such a radically different technology and who the unique and talented minds behind Google, who dreamed it up, were.

Personal Review:
Overall, “The Google Story” is a must read for anybody who uses Google or is interested in their business strategies or who just are curious how they made it big. This book has more to offer than any of the competitor books on the same subject because it has a nice balance of history and technical information as well as interesting stories and facts and the authors are obviously more than qualified to produce this type of read. The depth of this book is really attention-grabbing, informative as well as entertaining. I would recommend this book to anyone who wants a better understanding of the technology and history behind Google as well as anyone who wants innovative ideas for the running of a business.

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