How to Use the Internet

How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site with Little or No Money

By Bruce C. Brown

I chose this book because I wanted to learn more about promoting a website. Also it came highly recommended from other readers on Amazon.com.

About the book

This book is about promoting and advertising on the Internet. First it tells you the basics of what you need and how to get it, and then has information on where to find it for free or at a low cost. It helps define e-commerce terms, what you will need in creating a website, the importance of Internet advertising, how to generate more traffic to your website, and how to make it easier for you to run your online business with different types of software. Most of the ideas or topics mentioned have websites to go to get the software or application you need for little to no cost. It has clear steps on how to start a marketing plan that will work best for your company and how to implement the plan. Some of the ideas and techniques the book mentions are to:

Design an easy, well managed web site
Use Newsletters and e-zines
Try Google or Yahoo advertising- the book states that using Google is one of the smartest decisions you can make in advertising your business
Use Affiliate programs
Get Media Exposure
Use Automation for responding to customers and database marketing
Use your expertise to speak at functions or write articles

The book was written to help the reader find all the information in one source.

Recommendation

Yes I would definitely recommend this book. It was an easy read, not too complicating. It had great information and ideas. Ideas that you would never think of. It was a great book for anyone who is interested in promoting a website and doesn't know much about Marketing. I also loved how the book had recommendations on websites to use which most all of them where free or low cost. The only down side to this book is it was very repetitive. However, It was very thorough. If the ideas were used and implemented correctly I believe that you would have a very successful business that would be profitable.