The Secret Power of Blogging

Matt Julsonnet
The Secret Power of Blogging
By Bruce C. Brown
MKTG 470 - Book Review

Overview of Book
The Secret Power of Blogging, or SPB, is an incredibility informative book that is written in the same fashion as the "For Dummies" style books, or any general "How-To" or "Do-It-Yourself" book. The writing style of SPB is very simple, explicit, and easy to understand. As the title states, SPB is a book about the "secret power of blogging." As it states in the subtitle, this book explains “How to promote and market your business, organization, or cause with free blogs.” This book gives readers a step-by-step introduction into how to create a blog. However, this book was not written with the idea of personal blogging in mind. The entire purpose of this book is encapsulated in its subtitle. The idea of the book is to simply help individuals and small organizations make money and create awareness through their own blogs.

Personal Review
On the whole, I thought that SPB was a relatively interesting and informative book. There is an abundance of useful information contained within its pages. In comparison with other books of this type, “How-To-Use-Computers” etc, I would highly recommended SPB. It is an excellent resource when establishing a blog for business purposes. Therefore, although there are a few weaknesses within the book, namely juvenile writing and some incorrect assumptions by the author, I would recommend the Secret Power of Blogging to anyone interested in learning about the art of blogging.