Friday, November 7, 2008

Promoting Your Podcast

How are people supposed get updated information about their favorite topics when they are always busy and on the go? If only there was some technology that allowed people to keep informed and still keep up with their fast paced lives. Questions like these are easily answered with one word, podcasts. This amazing medium is used for many purposes nowadays such as; providing information, expressing opinions, sharing knowledge or simply complaining about the first thing that comes to one’s mind. The reason that I choose Promoting Your Podcast by Jason Van Orden was because I always wondered how someone would obtain an audience base once the podcast is established. I selected this book in hopes of understanding how a podcast owner could become noticeable amongst the copious number of already existent and constantly growing podcasts; also to learn the basic required tasks of maintaining a prosperous podcast.

This book is a very informative piece of work that serves as an excellent guide for any podcaster no matter their level of experience. The author provides numerous examples and detailed instructions throughout the book that help to alleviate the sometimes overwhelming amounts of information required to sustain a healthy podcast. The optimal audience is someone who already has a podcast or is just starting to create one. The author assumes that the reader has established their podcast purpose and intentions and therefore this book is not for someone who is looking to find help with creating a podcast, but rather help those with existing feeds develop into vigorous and fit podcast. Jason Van Orden proves himself to be a resourceful author and an informative writer. A former Microsoft employee Jason ventured off to pursue the life of podcaster and eventually a podcasting consultant. As the founder of Podcasting University, a prominent online podcasting resource, and the man behind three of his own popular podcasts Jason proves himself to be a skilled authority in the podcasting world.

The concept of podcasting has many different applications and is available to almost anyone interested. The ease of access and lack of start up expenses makes starting a podcast relatively easy. The only setback for some people could be understanding the functions and technology required to maintain a healthy podcast. The details that need to be understood can be quite a responsibility and sometimes overshadowing, but Orden does an excellent job of suppressing these overwhelming feelings by providing the reader with examples and resources that help one to grasp these vast amounts of information. Despite the reader’s knowledge of the discussed topics, Orden successfully creates an easy to read and understand book that does not overwhelm the reader with too much information.

After completing the reading I feel confident that if I ever decided to start up my own podcast, I would have a running head start on the game with this book being an excellent resource along the way. I would recommend this book to any and all podcasters whether they are just beginning or have been doing it for some time. Even the most seasoned podcast could benefit from reading this book as it provides many recourses for growing and maintaining a consistent audience.

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